I don't know about you, but when the word 'advertising' is written on a protest form, I always hope it goes away, before my panel has to deal with it. You can argue that this is an "Ostrich reflex", but there you have it, I'm flawed.
11/2/13; Received a mail on 15/10/13;
In the Netherlands there's a prescription in the RRS about boats that want to display advertising. They need a certificate from our MNA, the "Watersportverbond". That part can be checked relatively easy. But it gets tricky when a boat claims it is not advertisement. They just painted their boat "Heineken Green".
If you look at the definition on regulation 20:
Do you have a picture of a boat where advertising is implied but not actually displayed?
Please send me your picture(s) together with your opinion whether it is or is not, 'advertising' according to the definition. If you don't have one now, keep your eyes peeled this year and make the photo.
I'll repeat this request every month or so. At the end of the year I'll raffle a prize among the senders.
J.
From: cokethai.com
Hi,
Please be advise that the Heineken image you have in your blog belong to Yachting Insider.com If you want to use this image credit http://www.yachtinginsider.com/yachtads.html
This is my IMAGE I TOOK IT, AND IT WAS MY BOAT AT THE TIME!!!
Yachting Insider.com
In the Netherlands there's a prescription in the RRS about boats that want to display advertising. They need a certificate from our MNA, the "Watersportverbond". That part can be checked relatively easy. But it gets tricky when a boat claims it is not advertisement. They just painted their boat "Heineken Green".
If you look at the definition on regulation 20:
20. ISAF ADVERTISING CODEIn order to be able to keep my head ABOVE the sand, I have a request.
20.1 Definitions
20.1.1 The following definitions shall apply to this ISAF Advertising Code only:
"Advertising" a name, logo, slogan, description, depiction, a variation or distortion thereof, or any other form of communication that promotes an organization, person, product, service, brand or idea so as to call attention to it or to persuade persons or organizations to buy, approve or otherwise support it.
Do you have a picture of a boat where advertising is implied but not actually displayed?
Dog food?
Irish Luck?
I'll repeat this request every month or so. At the end of the year I'll raffle a prize among the senders.
J.
A colour (if sufficiently distinctive) can be a trademark, without any other symbols or words.
ReplyDeleteGoogle 'cadbury purple trademark'.
http://www.google.com.au/search?q=cadbury+purple+trademark&sourceid=ie7&rls=com.microsoft:en-au:IE-SearchBox&ie=&oe=&redir_esc=&ei=eMIpT7ebC-iziQf85tDOAg
I guess a boat's nickname would be quite a good guide. If everyone called a boat 'the chocolate bar' or 'the beer bottle' I think you would be getting close.
When I were a lad, the showjumper Harvey Smith got around the rules on advertising by giving his horses names such as Sanyo Video. There is a local boat with a broadly similar name.
ReplyDeleteWag
"Depiction" of an "idea" seems problematic as a sweeping category that could extend far beyond what most people would consider to be advertising. Is a peace symbol a banned idea? Is a cartoon person a depiction of a person and therefore illegal (depending upon class rules)?
ReplyDeleteYou are very right, but then the definition should be much more precise. Also, one persons positive symbol can be another persons abomination....
Delete