In the Netherlands we have one Grade 1 Fleet race event. This year for many sailors the final opportunity to qualify for the Olympics. Instead of a steady name of a place, this regatta always carried the name of the Main Sponsor. It built it's reputation as the SPA Regatta. When Spa left the event after twenty years, a new sponsor wasn't found straight away. Hence it was called Holland Regatta, after the country. Well, the name of the country everybody else in the world thinks it is....
Anyway, last year Breitling sponsored the event and the name changed in Breitling Regatta. This year a new sponsor has associated it's name to the event: Delta Lloyd Regatta.
The SEO reputation of their site must be somewhere in the very low countries.....
http://www.deltalloydregatta.org/
(UPDATED link)
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