Friday, 14 December 2007

X40 iShares Cup Series 2008 dates

In a new mail today OC events announced there dates for the iShares Cup in 2008:

"OC Events, with the support of iShares and our other partners, are delighted to announce the dates for the 2008 iShares Cup. Confirmed venues will be announced once negotiations with the relevant cities have been completed.
30 May-1 June Switzerland / Italy
13-15 June France
2-4 August UK
29-31 August Germany
19-21 September The Netherlands

In addition to the iShares Cup events, a number of the Extreme 40 campaigns have already noted their intention to be present at other one-off events to complete their full season, such as the Abu Dhabi event in March, pre-event in the days before The Artemis Transat (11 May start) in Plymouth, JPMAM Round the Island Race (Cowes - 28th June), racing in Skandia Cowes Week itself (5th-9th August), and Centomiglia (6th September). All in all an excellent season is planned, with good Return on Investment for all your sponsors."
iShares Cup :: Extreme 40 Sailing Series

I've made a quick scan of the dates in my calender. And of course - Murphy has many cousins - all, yes all the dates coincide with another event, I've already lined up. This will mean - what else is new - if I'm asked to do umpiring at the iShares cup, I will have to forgo some events locally....

In 2008 we aim to continue to grow from the success of 2007 which saw the iShares Cup obtain media coverage in six European countries, hitting an overall media value of nearly £2 million across print, radio and television coverage.

Dedicated features were broadcast on Gillette World of Sport, Seamaster Sailing and Bloomberg TV with a one-off 26-minute programme transmitted on Sky Sports UK, helping to push the iShares Cup out to a wider audience. As did feature articles in national newspapers and magazines including The Sunday Times (UK), de Volkskrant (The Netherlands), La Provence (France) Die Welt (Germany) and many others.

For the iShares Cup in 2008 we are looking at increasing our TV coverage by producing a programme series (details to be finalised and broadcasters to be confirmed) as well as continuing to provide a features and news service to broadcasters.

In summary, OC Events will be offering support to the teams in the following areas:

* PR and media relations activity throughout season
* Media facilities on site at each official event including press boats
* Event communications at each official event
* A TV production service to include a programme series on the iShares Cup, features and news, supply of archive, etc
* Photographic services including access to images
* Info packs for press/VIP guests
* Official race website
* Dedicated team webpage within official website to include team news and updates
* Access to media monitoring website and media clippings
* Craneage, mooring, race management, on the water umpiring.
* Top class VIP hospitality and race village infrastructure

With plans to develop and grow the series in 2008, cost of entry will be 30,000 Euros ex VAT. We have some fantastic venues lined up for 2008 and with 4 teams confirmed we expect the remaining places to be taken up quickly. As you will see when we announce the venues, our aim is to sail in enclosed city locations - this could certainly lead us to limiting the number of boats on the water at any one time, and ultimately in the series. Places therefore will be allocated on a first come first served basis, so please register your interest as soon as possible.

We look forward to receiving your entries on publication of the NOR in the new year and of course should you have any questions do not hesitate to contact us.

The iShares Cup Team


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